Kier
Getting everyone behind a new vision for the future whilst inspiring them to embrace new ways of working.
Communications that bring 60,000 employees across the UK together as one family — with the same goals and the same inspiration.
The challenge
Kier’s 60,000 employees work right across the country, in very different businesses and very different roles. A new vision for the future would only take hold if every one of them could see themselves in it — and see how their own work contributes to it.
Our approach
We treated Kier as one family with one story. Future Kier gave the vision a clear, friendly identity and a home online, readable on any screen, so people on site could reach it as easily as people in an office.
Alongside it, FM Talk and the wider editorial programme celebrated the people, projects and wins across the business, so every team could see what the others were achieving — and share in it.
What we produced
The Future Kier campaign and website, FM Talk magazine, internal editorial and employee communications.
What the work provides
One vision, understood the same way across the business: shared goals, shared inspiration, and a clear sense of how everyone’s work builds Kier’s future.